The Rise of Fast Fashion

Talking Trash with TVCR: Fast Fashion

By Molly Nash at Teton Valley Community Recycling

Did you know that 65% of clothing is thrown out within 12 months of purchase? And 11 percent of global plastic waste comes from our clothing? This is due to the rise of fast fashion, or inexpensive clothing manufactured rapidly by mass market retailers in response to the latest trends. Major retailers like Target, Walmart, Shein, Temu, and Amazon carry fast fashion, so most of us have purchased it at some point.  

While fast fashion is affordable and trendy, its downsides are significant. The $150 billion industry is linked to water pollution, unfair labor practices, and garments made from fossil fuel based fibers. It also contributes to microplastics in our oceans and often (illegally) copies designs from independent artists.

What can you do to avoid buying fast fashion? Wear what you already have! When garments need mending, learn to repair them or bring them to a local mender like Needle and Shred in Victor. When you need something new, research brands that use primarily plant based fibers such as wool, cotton, linen, or silk. Searching terms like “slow fashion” or “upcycled fashion” can help. Find garments that are built to last. The subreddit /Buyitforlife has great recommendations. Take careful measurements when buying garments online to find your correct size, which will decrease waste from returns (lots of companies throw out returned items). 

And, of course, buy secondhand (I know, I’m a broken record)! We have incredible local thrift stores: Lucky Dog Thrift Store, 2nd Act Thrift Store, and Victor Outdoor Seconds. One worker at 2nd Act told us, “I used to buy from fast fashion, but now I have way more fun shopping at thrift stores.” Milissa West, executive director at Act Foundation, the non-profit that runs 2nd Act, explained, “Fast fashion is just that: fast. Never true sizes and terrible quality sometimes. Clothing that is cared for shows. If I need fast fashion it is usually a one time use on stage and then in storage for the next play.” Thrift stores are great places to find vintage clothing and everyday items that were built to last with quality materials and skilled craftsmanship. According to Bo Fothergill at Lucky Dog Thrift Store, “Things are vintage for a reason, it means they've lasted. This applies to homegoods, along with clothing.”

There are surely some of you reading this article while wearing the same Wrangler flannel you’ve worn for 35 years. And that, friends, is true western style. A plastic-y cowgirl shirt from Amazon cannot compare. Thrift, repair, and a deep respect for natural resources are all part of our culture. Let’s keep it that way.